There are plenty of commercials from my childhood that stick out. Growing up at the beginning of the Super Bowl Commercial craze gave us plenty of memorable advertisements. “Where’s the beef?” from Wendy’s. Bird vs Jordan shooting contest. This is your brain on drugs. These all caught my attention because they were either clever or memorable for positive reasons.
One commercial that stood out for another reason was for GOYA beans. The catch phrase “GOYA, oh boya!” was so inane that it stuck. Inevitably when I am food shopping for my family, the big letters G O Y A stick out and remind me of the stupid tag line. So I have decided to associate something new to that can and the beans that sit inside. GOYA is now an acronym. It stands for “Get Off Your ASS!”
It is a call to action and action is all that matters after all. The commercials that are running in our minds should be moving us forward. I’m sure that if you’re anything like me, there are commercials running for sleep, junk-food, relaxation, sex and beer… sweet beer. The commercials for these things are not hard to run because they represent our surface level desires. At a much deeper level, we want to have health, wealth and good relationships. These things require a much greater effort than the shallow desires of the moment. So it is up to us to stick deliberately put in those commercials for beans, ACTION BEANS. Those less than sexy items that we need in order to get where we really want to go. You’re running the show and when you stop for a word from the sponsors, make sure they’re the ones taking you in the right direction!
G.O.Y.A! And do it!
Pete
Stories are an integral part of our society and have been for thousands of years. Whether the Odyssey, the Bible, Star Wars or Romeo & Juliet, the stories of the present and past have almost all been intended to tell us something. Not particularly something about the past although many are historical in nature. More often than not, stories are trying to tell us something about the human condition. Although a form of entertainment, they can also be instructive.
In kindergarten (at least according to my recollection), I was the fastest kid in Mrs. Palma’s class. The reason that I know this is that we often had races across the blacktop outside of the classroom. I won everyone that I ran in. Although my memory is extremely fuzzy about that time period, I can make this statement for a few reasons with little fear of repercussion. First, it’s possible that it is true. I definitely wasn’t the slowest in the class. Second, everyone else’s memory is probably as fuzzy if not fuzzier than mine. Finally and most important, IT DOESN’T MATTER! While this may have been extremely relevant over thirty years ago, it’s importance has taken a nose dive down to zero.
It was an absolute revelation! Never before and not since had I ever seen a short part of a movie and instantly gone to Blockbuster to rent it (Even more difficult to do now that BB is out of business). The movie was Swingers and the scene was when Mike’s friends are trying to help him with his abilities talking to women. The scene is mildly inconsequential but the idea could be life changing.
Idols are supposed to be held in high esteem, the very personification of the things that we want to be. It hit me like a lightning bolt this morning that Mr. Magoo is truly an American idol for so many people. For those youngsters out there, Mr. Magoo was a cartoon character whose poor eyesight routinely got him into precarious situations but he always escapes unscathed and sometimes falls into good fortune. Feel free to watch one Mr. Magoo cartoon on YouTube. Once you’ve seen one, you’ve basically seen them all (minus little details). The overarching idea behind Mr. Magoo is that his problem would be easily fixed if he were just to put on his glasses but he wants to deny his problem rather than face it.
It wasn’t a 100% binary equation. Gladiators could win, lose or “tie”. Not even all of the defeated were condemned to death. Despite these extenuating circumstances, one thing is most definitely certain, bad gladiators died. I have no desire to bring back gladiatorial games or anything of the sort but in some ways our pendulum has swung too far in the other direction.
It is not an uncommon thing at all to wish for a future that is yet to come or a past that is long gone. Humans have the blessing and the curse to be able to mentally exist in the past and future while ignoring the present. It is a blessing because it allows us the freedom to live in the most useful plane. The curse is the propensity to relive or project the worst of experiences or possibilities. At all times, the mind has the capability of transporting the self elsewhere. With this ultimate power to determine much of our existence, surprisingly most people defer control to the moment or to their “monkey mind”. Imagine if you will driving a car with no steering wheel. The gas and the brakes are great tools but without the ability to steer, one is at the mercy of the terrain and the tires.
I’m fully willing to admit that I’m a relatively passive driver. It’s almost to a fault. Most of the driving routes that I take for local trips are based on their lack of difficult left turns. It’s not that I’m incapable of making the turns nor do I lack the patience to wait for openings. My overarching thought process is that I don’t engage with unknown chaos if I don’t need to. Overall I’m happy with the strategy. However recently I’ve been forcing myself to do more left turn heavy routes. Just to demonstrate to myself that my passivity is a strategy that I want and not character flaw born out of fear.
Sometimes the hardest things to see are those that are right in front of you. Your nose is always front and center but most of us don’t pay it any mind. The reason why we tend to forget about it is because it is always there. Our brains tend to discard or ignore those things that can be taken for granted. Air, light, food, water, friends, opportunity, etc. are just a beginning to the list of things that we take for granted each day. This is not to say that we should be spending major amounts of time contemplating air in a recreational effort. It is simply to point out that your brain is working at all times to determine what is worth your attention and what is not. This ability to ignore the inconsequential is wonderful until it isn’t. As they say, the dose makes the poison.
About a year ago, I took my daughter to a Devils game. To be honest, she didn’t seem overly interested in the game. It appeared that she was more excited by the cotton candy and Devil horns. I was extremely surprised when she said at the end of the game “I want to play hockey.” At that point we had only taken her ice skating a handful of times. I told her that I fully supported the idea of her playing hockey but that there were some steps she needed to go through first. She needed to spend this winter improving her skating and starting to learn how to play the game. This past weekend she had her first hockey tournament.
So as you go out into the world today and do whatever it is that makes you feel alive, do it with the joy of a 9 year old girl. One who had such a big smile on her face most of the weekend that no one would have ever known her team lost by large margins. I do not believe that you should want to fail. I just believe that you should be willing to RISK IT!
Huryk Unlimited 