Tag: premier league

Blogpost, posh

Player Value: Creating POSH Out of Potential

Pete Huryk

As the Euros are on at the moment, there is plenty of buzz around different players. The value of a player can go up or down massively during a tournament like this. Some stars are born out of these circumstances and others that have shown bright in the past fade. Gareth Bale used to be worth nearly 100 million pounds. Now his market value is around 19 million. Is he one fifth the player that he used to be? Probably not, his chipping has definitely improved! Haha! But seriously, a player’s value is not a fixed thing, nor is it ever completely accurate. It is based on many perceived factors including consistency and potential. No one can see what tomorrow will bring but those who guess right consistently enough, create value for their clubs.

Aaron Mclean (jumping) congratulates Craig Mackail-Smith after he scored the winning goal for Peterborough during the FA Cup First Round game between AFC Hornchurch and Peterborough United at Bridge Avenue on Sun Nov 9, 2008

Luckily for the past decade and a half, the POSH have had a relatively consistent combination of a gambler and a teacher who have maximized player value. This season that value is no longer going to help finance the club’s future young starlets. It is going to pay the rent for a year in the Championship. While the POSH haven’t done any transfer business yet this summer, the core of their promotion winning side is intact. This side’s fate will depend largely on the “dynamic duo” of DMac and Fergie to do what they have for so many years, see value where others don’t and improve it.

Although it’s easy say after the fact, that Boyd, Gayle, and Toney were “destined” to be great, no one can ever truly say. The order of the moment is to believe. Consistently through the years, the DMac/Fergie combination have delivered results. Although the Championship is a different level, lessons have been learned and the course is clear. There is nothing magical about the Championship. No one has a divine right to play there but there are teams that it’s almost a given that they are going to stay up. The bookies know who they are, that’s how they set the odds. However they have made a slight error in setting the POSH at 15/8 to get relegated. They are discounting the gambler and the teacher. The track record of turning potential into POSH should not be overlooked. Perhaps it’s for the best though. Long odds can create strong mentality of belief in teams and individuals. Us against the world is an idea that can be sold because people who are undervalued have something to prove. This season is all about the things that POSH does well. Finding diamonds in the rough and getting them to shine for all to see. Patience.

Up the POSH!

Pete

Blogpost, posh, SoccerLifeBalance

Football Club Custody

Pete Huryk

In light of the recent furor over the “Super League” and my own crusade to spread the fandom of my favorite team, Peterborough United, I thought it was worth taking the time to characterize my view of American interest in English clubs. It may not be 100% accurate nor complete in its description but it may be helpful. In order to make my points, a little imagination is needed. Rather than a club being an organization with a team, fanbase, a business structure and a history; I’d like to characterize a club as a child that can never grow up.

Due to the fact that this child is never going to grow up, someone needs to be put in charge of the child. The creators of the club were truly its “parents” but as those people passed away or moved onto other endeavors, someone new needed to “adopt” the club. For the longest time, these new adoptive parents did so out of genuine love for the club. Like any parent, the economics of care meant that at best they were going to break even. Then football became a business and many people with means saw it as an opportunity to get into the game. Some adopted a club with love for the sport or the club. Others recognized the ability to profit from the sheer number of people who love this “child.” It is a difficult balance to strike. Parents with pure love may not have the means to keep the child alive while people with money may not love the child.

On the periphery of the parent-child relationship are all of the other invested parties: siblings, uncles/aunts, cousins, friends that feel like family. Fans fall into one of these groups depending on their involvement. Like any familial structure, there are people who are more involved in a child’s life or less. A fan who has been raised with the club may have the affection of a sibling for it. It’s easy to squabble over the intricacies of fan legitimacy but I’m not sure that it serves much purpose.

For my part, I’d characterize myself and most American fans as distant cousins. You don’t see us very often but we’re out there in the ether. The upside to having a large “extended family” is that there are extra resources coming in from afar to care for the club. Generally the inconveniences of having this extended family are small. A few events may be moved up or back based on a desire for “everyone to be there.” Regardless, most of us distant cousins gain a great affinity for the club. We watch, we visit, we like to stay involved. Some of us despite our distance, eventually begin to truly “love” the club. Perhaps not the same love that someone who is there day in and day out might love it. However it is love nonetheless.

Therein lies the problem with the Super League and many of the owners who get into football, whether American or not. The key to this entire equation is that love should be a major component to the acquisition of a club. Because there are so many people who love this entity like a child, to treat it like a resource to exploit for profit is contrary to its entire existence. It is completely acceptable for an owner to profit from a club. Businessmen almost never intend to lose money. However if the profit was their only intention, then that eventually hurts the entire family because no one wants their child to be exploited.

My personal crusade is to add more distant cousins to the POSH family. This is an opportunity for me to give back while paying it forward. I’ve enjoyed my time as a Peterborough United fan immensely! It is part of me at this point. The promotion to the Championship puts the club on a more visible platform. My hope is that 10,000 brothers and sisters show up each week in the stadium but 10,000 more distant cousins wouldn’t hurt. So I’m searching for people who are looking to love a club. There are no quick rewards here. It’s not the glamorous pick. The past eight years have been spent in a league that most Americans don’t know exists. Buckle up because it is a bumpy ride!

If you want an instant self-esteem boost from supporting a Champion’s League team, then support Man United. However you need to recognize that the adopted parent of the child that you care so much about doesn’t love it or the extended family. The only interest in keeping the golden goose alive is to walk away with as many eggs as possible. No doubt it is possible to love the club and hate the ownership but when everyone is aligned it feels different. Tears of joy from ownership upon promotion says nothing about return on investment and everything about commitment.

Up the POSH!

Pete

Blogpost, posh, SoccerLifeBalance

The Relegation Battle

Pete Huryk

During one of my first few seasons supporting Peterborough United, they faced a relegation battle. I was riveted! Even though I had no way to watch the matches, I followed the results intently. When I went on a skiing trip where I would have no internet access, I had my brother text me the score of the match that day. The saga ended with the POSH playing in League 2 for a few seasons but I could not help being engrossed with the situation.

At the moment, POSH are on a push toward promotion and I am equally (but differently) riveted. Success breeds an entirely different set of emotions than possible failure. Fear is an emotion that is hardwired within us, our fear response is almost literally set up to “short circuit” our brain’s higher functions in order to deal with a threat. Whether it is a real mortal threat or simply a perceived situation of importance, our brains don’t know the difference.

The Peterborough United squad and management celebrate winning promotion as captain Grant McCann lifts the Play-Off Final winners trophy

Most of the time, we don’t live in a relegation battle nor a promotion push. Our existence is usually a collection of “mid-table” events. Life tends to find some form of equilibrium where this year tends to look a lot like the last and the one before. It can be comforting or frustrating depending on your perspective. I am a firm proponent of being grateful for all that you have but aspiration is not a sin. Being grateful simply gives you a firm foundation to start from.

So if you have been living a mid table life, then perhaps it is time to put yourself into a relegation battle. Not by allowing yourself to hit rock bottom but by raising your standards. Move the line of your “bare minimum” up. Expect a little more from life but recognize that this will most likely require more output from you. A mid table life does not create the emotions that we want to feel on a regular basis. While a life of fear is not something that I would suggest, the emotional tools that you have at your fingertips should be used for your own progress. If you push that line of minimum standards high enough, then promotion is on the horizon. Next year you’ll be playing in a different league and you’ll wonder why you didn’t do it sooner.

Go for it today!

Pete

Blogpost, SoccerLifeBalance

Non-League Football

Pete Huryk

Regardless of what many fans may think, the Premier League is not the only league. It is merely the pinnacle of an extremely large football pyramid. Some may pay attention to the Championship, League 1 or even League 2 but the number of fans also forms a type of inverted pyramid. Millions watch the Premiership, hundreds of thousands watch the Championship, and so on and so forth. Below the fourth level of the pyramid exists “non-league football.” Some the teams are professional. Others are not. Regardless of the level on the pyramid, the wages paid or not, the number of fans or size of the ground, it all matters.

Photo by James Richardson.

Whether Dagenham & Redbridge FC, Peterborough Sports FC, Billericay Town or Wrexham A.F.C.; there are fans out there who wear their jerseys, sing their songs and possibly even tattoo their crest on their body. Fans that the players know by name because the club is a community and not a commodity. The matches are not televised and the players don’t make millions of pounds per year but that’s actually the beauty of it. There is not much more on the line than the joy of the game for the both the players and the fans. It’s been the norm and hopefully it will continue on for a long time to come.

Most of us are playing “non-league football.” We’re not making big money or have adoring fans around the world. Our lives play out in front of small crowds that know and care about us. The God’s honest truth is that we’re probably not going to make it to the top leagues and that’s ok. Finding joy battling in the muck with friends. Giving our all to a performance that will only matter to the people who were there to witness it holds its own form of glory.

Regardless of what league you are in, what you are doing matters. So be sure to give it all that you have. No one remembers the players who shrivel from the challenge. However they will always sing the praises of the ones who gave every last bit of themselves. The fact that you are “non-league” doesn’t matter. You only need to level up on the inside and show what you’ve got.

Give it all that you have!

Pete

Blogpost, self-reliance, SoccerLifeBalance

Do You See the Goal?

Pete Huryk

The usual dimensions are eight feet high by twenty-four feet wide. That’s one hundred ninety two square feet of target. It’s no small thing considering a team of full grown men cannot cover it when standing shoulder to shoulder (depending on the width of the men). Despite the relatively large space that the ball has to pass through, goals are elusive. Games with three or more are considered high scoring. It is not so much the target itself that creates the challenge, it is all of the obstacles that stand in the way of the ball’s path. Ten normal defenders and a goalkeeper who can use her/his hands. The most talented goal scorers are worth their weight in gold. Their value eventually gets translated to their limbs but it starts with their eyes. They see the goal!

Ivan Toney shoots for Peterborough United. Photo by Joe Dent

At this point, a part of your brain is screaming “everyone sees the goals! It’s 192 square feet!” Unfortunately that’s what makes those goal scoring maestros so valuable. Most players do not see the goal. They see the defender, the goalkeeper, the disappointed face of their coach if they miss, the last three shots that went over, and so on. The vision that they have in their mind’s eye is not a clear path to success that they need to follow. Instead it is a neural pathway that is littered with past events or projections that they believe are partially related to a predictable future. Getting the ball into the goal would be a surprise rather than an expected outcome. The ability to believe in the newness of each attempt is a skill of extreme value.

Most people in the world aren’t trying to hit a perfectly visible 192 square feet. The area of their targets is much less defined and so are the defenders. However the greatest indicator of success or failure still resides in the mind of the person going toward the goal. Some goals are forgotten about because they’ve been mastered for so long. Tying ones shoelaces used to be something but now it is nothing. No defenders, no goal keeper, an open space to be hit with almost no effort. However that final exam, talking to that special person, starting that project: those goals are defended by giants. The goalkeeper is a jungle cat with hands. While the goalmouth itself is covered with well cemented bricks laid by a master mason. Or at least that’s what is represented in their mind. The truth of the matter is there are very few goals in this world that are completely defended.

The question truly becomes “Do you see the goal?” Not the entire general space but the little undefended area where you can get through. With your desired objective can you see past all of the obstacles and find the route to victory? Or can you build up enough desire and strength to muscle through the giants and the jungle cat and blast through the wall that stands in your way? Both are possible strategies but just like those maestros, first you need to see it. Then take the first step to get there. Even the simplest goals don’t score themselves. You need to act first!

Take aim!

Pete

PS Here is a video with the goals of Ivan Toney. He’s one of those special ones.

Blogpost, SoccerLifeBalance

Be Grateful for the Center Circle

Pete Huryk

As I often do, I take soccer concepts and relate them to life. This may be the most important metaphor that I use. The center circle is a part of the field that can be easy to overlook. If you draw a soccer field with all of the other lines but leave it off, someone might not even notice. Despite the fact that it may not be the shape that defines a soccer field, it is guaranteed to be used at least twice in a standard game. The other important characteristic of this piece of soccer geography is that the opponent is not allowed inside the circle when your team is kicking off. These are the important aspects of the center circle. It is crucial but under-appreciated.

Much like the center circle is a practice that I adopted years ago. At least twice per day, I take the time to shut out all other distractions and give thanks. It is quite possibly the most important thing that I do each day. Every morning when I wake up and right before I go to sleep, I say thank you for all of the things that I have in my life and list several specifically. It only takes about a minute on each occasion. Despite the small amount of time that it takes, it has been an absolute game-changer. The reason that it is so extremely important is that it is a protected space where I focus on the good that I already have.

So many people are spending their lives chasing the things that they don’t have. There is nothing wrong with pursuit. I am a huge fan of going for the things that you want from life. My company’s tag line is “Persistently Chasing Excellence.” The problem is not the desire for things that you don’t have. It is not being grateful for the things that you do. There are two sides to this sword that can cut you.

The first cut comes by not taking stock of all that you have in this moment. No matter who you are, there are great things going on in your life that you may be ignoring. By practicing gratitude, it brings these things into focus. Our brains need to delete so much of what happens throughout the day. Therefore if we do not consciously focus on that which we are grateful for, it will be taken for granted.

The second cut is connected to the first. If you do not practice gratitude on a regular basis, when you finally get the thing that you’re chasing, the joy will be short-lived. You’ll celebrate for a little while but eventually the novelty will wear off. That new thing will become just another thing. A new unique desire will catch your eye and you’ll pursue it. All the while you’ll feel empty because you’re not content with what you have. The source of your happiness is located someplace outside of yourself. Therefore you are the dog chasing its own tail. You already possess what you pursue but exhaust yourself with the futile exercise.

So take the time. The minutes are insignificant but the impact of the exercise is huge! By doing this every day, you’ll get in the habit of noticing all that you have. It will energize you to go after the things that you want. That pursuit is one that you can feel confident won’t be in vane. No matter whether you get the new or not. You’ll be grateful for what you have and appreciate the new if you get it.

Draw the center circle and don’t let the opponents in. Remember though that you can bring people from your own team in to help you kick things off. My guess is that they’ll be happy to help you when they know how grateful you are for them.

Game on!

Pete

Blogpost, self-reliance, SoccerLifeBalance

Neither Batman Nor Jüergen Klopp

Pete Huryk

Notice a simple fact. Robin did not name himself Batboy nor Batman Jr. Even when Dick Grayson rebranded himself as Nightwing, it was partially to come into his own. Only when he took over the role of Batman, did he also take on the name. In a fictitious city with fictitious people, a young man understood the need for him to separate himself from him his idol, mentor and hero.

Despite the fact that I am a fan of heroes (super or otherwise), there needs to be caution used by us mere mortals who idolize them. The role of the hero can take on several possible forms. Depending on the circumstance, they can also be counted upon to save those in distress. They can also give us a model to emulate in some way. Both of these roles of the hero have their place in real and fictitious worlds. The onus needs to be on the fan to wear her/his own metaphorical cape.

Although heroes are most well known for saving people, that role creates issues. People who are unable to save themselves are victims. Relying completely upon a hero to save you continuously (Louis Lane) is a strategy that encourages weakness, inaction and dependence. Most people are smart enough to avoid this trap. The perils of the real world for most people are also less sinister than that of a superhero. The supervillains are not around every corner.

Being a model to emulate is a powerful function of the hero. The issue here is that everyone is fallible. Even the superheroes within comic worlds have their foibles. More importantly, no matter how perfect of a model any hero might be, you will never be them. Regardless of your attention to detail or persistence, transmission of consciousness into another body is even hokey in the comic world. So watch YES! Learn YES! Emulate SURE! Worship NO! Deify UH UH!

Coming back to the real world and in particular the soccer world, there are plenty of players and coaches to choose as heroes. On the coach side of things, Jüergen Klopp is the flavor of the month/year. If you chose to do so, you could study all of his interviews, strategies and possibly get into his mindset. You could even get JK screenprinted onto your jacket, hopefully for JUST KIDDING. Despite all of that effort, no matter what you cannot be him. It’s an interesting question to ask, “What would Jüergen Klopp do with my U10 girls team?” An even better question is “What are you going to do with them?” After all of mental posturing that we might do in relation to our heroes, the equation always ends with you being you. All of your thoughts and actions get syphoned through the person that you are.

So rather than spending too much time trying to be someone else, envision the best version of you in the future. Like Serpentor from GI JOE, take the best from your heroes and develop a new version of yourself. As you progress through the process of becoming a better you, remember that you cannot be Jüergen Klopp but maybe you can replace him. That’s a better goal to have because it keeps you in the picture as you. You cannot be Batman nor Jüergen Klopp but you can take pieces from either in order to be the best you.

Be your own hero!

Pete

Blogpost, SoccerLifeBalance

Soccer Now Is Punk Rock In The 90s

Pete Huryk

Whether you were around to see bands like Green Day and the Offspring climb to the top of the charts or not, the musical landscape changed abruptly in the last decade of the century. Some people give full credit to Nirvana but that overlooks many of the ingredients that contributed to this musical upheaval. Punk was a largely underground scene during the 1980s when pop music and hair bands dominated the air waves. Despite being chided and largely non-existent in popular media outlets, it still maintained a following that was passionate about it. By the time that the 90s came around and the desire for an alternative to the very superficial was at a peak, the punk bands of the 90s gained in popularity.

One of the best punk bands, not just from the 90s but overall, Bad Religion.

Trading music for sport, the proliferation of soccer throughout the US has taken a similar trajectory. Although there is no “underground” sports scene, soccer gained its following in the youth ranks. Much like the punks of the 80s, kids playing soccer for several decades have received their ridicule for being outside of the mainstream sports. In the professional ranks, Major League Soccer was the second attempt to bring soccer to the masses. The NASL had brought some awareness to the sport but it was largely an imported spectacle. It probably helped the grassroots interest in the sport but the professional vacuum of a decade made it solely a kids game. This could be construed as a negative but it also made the participants care about the sport rather than heroes on the TV screen. The DIY mentality has been helpful in creating a supporters culture within the sport.

Punk hit a crescendo in the 90s because the masses began to see what the people from the underground always knew. They had a special thing. Even though it wasn’t popular with everyone, they loved it. That sentiment began to rub off on others. When you don’t care if the thing that you love is popular with everyone, the masses eventually take notice because organic growth happens through passion, not marketing.

Now that soccer has become relevant within the mainstream, where does it go from here? My opinion is not worth much but I believe that it goes on a thirty year run of being the most popular sport in the US. Music genres dominate for decades. Sports tend to dominate for quarter or half centuries. When the USMNT wins the World Cup in 2026, the work that the USWNT has done will be complete. The United States will truly be considered a soccer nation and the inferiority complex that we have about the sport will disappear. People who throw shade at MLS and our lack of high level talent will be silenced.

Come As You Are!

Pete

Blogpost, self-reliance, SoccerLifeBalance

Formation Isn’t Everything

Pete Huryk

Having grown up in the relative infancy of soccer in the US, the information that I had about the game came directly from my coaches. Soccer was not readily available on TV like it is today. Therefore the switch from a 2-3-5 to a 4-4-2 seemed less like a change in tactics and more like a change in coaches or seasons. As the game has progressed over the past few decades, there are more formations available than ever. Players and coaches have their preferences on how to organize their teams. The function of a formation is not to directly solve problems. It is to provide a structure of standard operating procedures for a team. Therefore players can recognize patterns and hopefully create openings within their opponents defense. While this is a completely necessary portion of a team’s strategy, it does not solve all problems nor does it always represent the best use of talent.

While none of us is running a “4-4-2 life,” it is important to have some form of organization to the way that you attack your day. Leaving things up to chance is a great way to end up getting nothing meaningful done. Coaches will generally have two or possibly three formations that they will use in order to attack a particular opponent’s weaknesses. This is probably a helpful guiding principle for organizing your days. In general you want to have in mind whether you are attacking the day or defending in order to counter. If you look at each activity that you do as a player, then how have you aligned yourself. Are you completely defensive? Only doing the things that protect the status quo that you’ve set up for yourself. Or are you mainly offensive? Using all of your time to move yourself forward in some way: financially, socially, mentally, spiritually or in your career. The way that you allot your time is going to tell you something about intentions. Are you actually playing the game that you want to be? Are you trying to win it or hoping not to lose? Is your formation completely dependent upon your “opponent”?

Just like in the game, formations are necessary for organization and strategy but what happens in transition is usually the difference between winning and losing. The way that a team deals with things when their plans fall apart is crucial to their overall success. Those moments in between all of the planned activities. How are they spent? If you’ve invested time and effort into working out but then undercut that forward motion by snacking in transition, your formation becomes almost meaningless. While some people might use this as an excuse for more organization and formation, my preference is toward principles and defining goals.

In a game of soccer, the goal is always the same. However in life, our goals can cover a wide range of possibilities. At any given moment, I would try to limit yourself to three unless you have more that can truly coexist without interfering with one another. Build your principles around the goals that you have for yourself. If your major goal revolves around health and fitness, then set up principles that align with your desired outcome. Decide what you are going to do in chaotic situations before they come up. By developing principles ahead of time, it is less likely that a chaotic moment will devolve into negative consequences. Life is a game that you can win with the right formation and principles about how to deal with transition. Set yourself up and then ATTACK! Or defend, it’s really up to you!

Make a great day!

Pete

Many people refer to soccer as a “religion” and while I see where they are coming from, I use it as a metaphor for life. It can be used in a variety of ways to bring clarity to a world that can be difficult to traverse. My co-author and I are working on a book that uses soccer to explain person finance. If you’re interested in getting details as the project develops, sign up below.

Send me updates!

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Blogpost, SoccerLifeBalance

5 Things Professional Soccer Coaches Can Learn from a Foreign Language Teacher

Pete Huryk

A foreign language can be exactly that to many people “foreign”.  Despite that fact, there are lessons to be learned and applied from the study of language that reach into the sports world extremely easily.  At the highest level, the margin for error is so slim that all possible advantages must be explored.

Darren Ferguson, manager Peterborough United.
  1.  Language is an agreement – This is crucial.  Right now you (the reader) and I are working under the English agreement.  We must agree in order for messages to travel freely and easily.  This is simple when we’re talking about identifying a table or a ball.  However this idea goes much deeper.  It involves vocabulary, tone, context and audience.  As a coach, when you address the team, it leaves your lips as one message but gets received eleven or more different ways.  This recognition by itself can be powerful but knowing your receivers can allow you to improve your messages.  Your business is results.  Anyone can bark orders.  Not everyone can craft a message. So learn to give the message in a way that will be received.
  1. You’re doing it to yourself – It doesn’t exist in every language but in several, there is a construction called a reflexive verb.  This is when the person doing the action is also receiving the action.  Think of washing your hair, brushing your teeth or shaving.  In Spanish there is a verb “ponerse”.  It means “to put on”.  Although it can be used for clothing, it also gets used for emotions.  You put anger onto yourself or sadness or excitement.  Even though your language may not represent it that way, it is exactly what happens.  You and your players are making yourselves feel a certain way.  Feelings don’t infect us.  We create them.  Do your players put excitement on by themselves at training or matches?  Or do they need your help? As the person who will eventually be held accountable for the results of the team, it is important to consider what emotions are continually being put onto everyone involved. Can you direct that more effectively?
  1. Permanent/Consistent or Temporary – Much like the last concept, language frames the way that we look at the world.  In Spanish, there are two words for the word “to be”: Ser and Estar.  Ser is used for things that are permanent or consistent.  Estar is used for things that are temporary.  In English it is possible for someone to say “I am depressed.”  Since there is only one word for “to be”, this could be a temporary thing or a long term.  The signal to other people and the mind can be difficult to decipher.  This overlaps with the concept above about agreement.  “John is horrible” and “John is having a horrible day” have very different meanings to both the sender and receiver.  In your team’s culture, what ideas or concepts do you want to be permanent/consistent?  What is meant to be temporary?  Listen to your players’ language patterns when they talk about themselves and others.  Are there patterns that are undermining success? Are you the one who put them there or did you allow them to stay?
  1. Slow Process vs. Fast Process – Languages are broken into four different modalities:  reading, writing, listening and speaking.  Reading and writing are slow processes that allow the person to take their time as they are doing it.  Listening and speaking are done in real time.  Therefore each can be more valuable at different times or may be used in tandem.  Consider the importance of the message that you want to send.  Is saying it enough?  Remember, you already know the message that you want them to receive.  So be sure to give them the opportunity to get it with the amount of depth that you intend for it.  Should you write it down for them to see it?  Should they write it down in their own words?  In their own language? Your players are going to be performing in a high stress environment. Make sure that the messages that matter stick.
  2. Question Words Require Extra – Who? What? ¿Dónde? Quand? Jak? And WHY?  Although there may be times when all you want is the simple yes or no, your players are complex creatures who have lives beyond the game.  Probing beyond the surface level may be the key to unlocking a level of focus and commitment that you never knew existed from an individual.  Yes men are easy to find and easy to replace.  Although all question words elicit extra information, they are not all created equal.  WHY is the eventual question that you want to find an answer for.  If you know a player’s WHY and are able to link it to the team’s goals, you’ll have a brother in arms rather than a mercenary.  One of my favorite illustrations of the concept of WHY comes from the movie Cinderella Man (2:00 minutes in).  He says what he’s fighting for but it puts his WHY on full display.           

In the world of professional soccer, everyone’s job is to prepare to the best of their ability in order to achieve a result on game day. Coaches are using words as their main tool to get the most from their players. Despite that fact, language patterns and word choice rarely get considered. The best version of you as a coach requires that you and your players understand one another. Be sure that your message is not being lost in translation.