“Just Do It” is the slogan from Nike shoes that most people know. The origin of the slogan is less well known. It was the final words of a death row convict before he was executed. Although the phrase has been on billboards and advertisements for decades, it’s not that simple! Is it? Doing anything takes a bit of will. That will can falter depending on what’s at stake. Everyday activities or actions of low consequence are easy! But what about the things that really matter? JUST do it! has two different perspectives depending on where the phrase is coming from. If it comes from outside, it seems to imply simplicity as if doing it is no big deal. Unfortunately when that voice comes inside of our own head, it tends to carry a different tone. One of pressure, possibly even anxiety because we know we’re capable and the only thing that’s stopping us is us!
The actions necessary to garner the prizes that we want in this life are usually not a surprise. We know exactly what we need to do or at least have a good idea. It’s also more than likely that we can estimate our possibility of success. So why do we hedge, delay, or even doubt? Because our present comfort is easier to accept than the consequences of leaping into the void! Unfortunately, humans can get comfortable with all manner of things. Certainty is the drug of choice for many people. It’s why watching the same movie over and over is a thing. The predictable outcome is intoxicating! It’s also less than fulfilling. It leaves us asking the question “what if?” That question is not an easy one to swallow because it conjures images of what might have been. At that point, the comfort of the known become less desirable. It’s an ache that is not easily soothed.
So what is there to do? Just do it! You know all of the reasons and the possibilities. What are you waiting for? At no point are the things that really matter going to show up without a price tag! There will always be something at stake. Possibly a bit of comfort, some effort or yes! Even a bit of your old picture of yourself. You cannot expect to get better things into your life while remaining the same. It just isn’t realistic. So let’s you and I agree right now that tomorrow we’re all in! Just do it! Because I can’t see any of the reasons not to but I can absolutely see why it’s necessary!