It’s official! The paperwork just came in from the state and my son’s name is officially Lionel Messi! I fully anticipate that his goal total will skyrocket in the coming seasons. If you’ve not screamed “You’re an idiot!” yet, you’ve at least thought it. I felt stupid just typing it! A name is not particularly an indicator of quality, it’s a way to differentiate one person from millions of other similar people. This truth is so easy to realize when talking about a person’s talent. Then why do so many people trap themselves into the soccer club name game? Like soccer, the answer is simple but at the same time complex. Perception helps us form our reality.
In college, I worked at a beer and wine store. On the beer side of the store, I got very few questions. Occasionally someone would ask about a new micro-brew but generally people knew what they were looking for. The Coors guy would rarely change things up and would walk in grab a case, pay and walk out. On the wine side of the store, there were much more questions and a posturing of perception. If a wine was highlighted in the “Wine Spectator” magazine, we were likely to sell out of it especially if it was priced under $30. Most of the people looking for the popular wine. Even if they had never tasted it and often it wasn’t even their favorite varietal. They had been sold on a perception not their own reality. Being seen as a person who knew about wine was much more important than getting what they wanted in a wine.
At the moment in the soccer world, we’re going through a similar perception economy. Names are just a part of the equation that includes trainers, sponsors, equipment, etc. The name is just the asset with no inherent value other than perception. It’s a longstanding joke with a coach friend of mine that we are going to start a club with all of the standard soccer club cliches of quality. My most recent version is “Select Elite Academy Soccer International Club Kickers” or S.E.A.S.I.C.K. for short. I’m sure that the players of SEASICK would be bursting with pride in the fact that they were playing for an “elite academy”, though they might be neither. Since they tried out, that would make it “select”. Although they might be confused by the “international” tag but I’m sure we’d find an English or Dutch trainer to squelch that thought. Finally I’m sure that they would have preferred to be an FC but let’s face it, you can’t fight the draw of a good acronym! Again I’m being ridiculous but not inaccurate.
The youth soccer world is based heavily on perception but with more real consequences than my wine example. This is not a mistake of serving chardonnay with steak (which is actually fine if that’s what you like). It’s a mistake of hanging children’s self-worth on a false status. It may not be prudent to invest a child’s one non-renewable resource (time) into a pursuit of athletic “excellence” rather than personal development. Does an “elite” soccer player translate this time and financial commitment into love from his/her parents? Do they have the tight bonds of friendship on their elite team that they have with kids from their school? Are the elite coaches also elite role models of how to be a good person? If these questions were all asked and well considered before the tryout, then stay the course. However my fear is that many people have blinders on with a very narrow view of the course that they are putting their children on. By age 25, most people’s playing careers are over but their lives are not yet close to half done. Will memories of warm-up jackets embroidered with half true adjectives be enough to sustain them through their adult life? Or are the actions, relationships and mentors of the individual the true creators of great memories?
Eventually the packaging fades away and the true substance of what’s been sold shines through. Go in with an idea of what you really want and see past the packaging. The world is filled with people who will sell you something for their own benefit rather than yours. Not everyone is elite but anyone can receive the gifts that the game has to offer without a price tag.
As usual Rocky has a good take on the subject.