This is a disease that lots of people think should be spread far and wide. Before I go into my counterarguments, let’s go through the symptoms. People who have caught NeverGiveUpitis will have: a burning desire, some sleepless nights, aches, chills from excitement and many others. These symptoms are not really a problem if they are endured in service of something worth chasing. Unfortunately we have collectively told ourselves generalized lies about “quitting” and giving up. The common refrain is something similar to “Winners never quit and quitters never win!” This is simply not true.
Winners, producers, successful people, etc. quit things. They just quit the right things. They give up on excuses, lost causes, distractions, toxic people, antiquated thinking, etc. It is not a question of absolutism. Quitting is an art form that needs to be studied and perfected. Once the “weeds” of distraction have been culled from the garden of their mind, they have the energy, focus, resources and motivation to catch NeverGiveUpitis on the things that truly matter.
We do not have unlimited time, energy, focus or resources. So the idea of never giving up on a host of things means that all of them will be done poorly. Sure! You could say that you never gave up but you probably didn’t progress either. There are some losing battles that should not be fought anymore. Be willing to decide when to wave the white flag on something.
Give up the unimportant, so you never give up on what matters!