In Buttzville, NJ there is a hot dog stand called Hot Dog Johnny’s. For many people it is a Mecca on their food pilgrimage map. Serving customers since 1944, Hot Dog Johnny’s has built a generational reputation. Is it because they have every topping imaginable? No! I think they only have four and chili isn’t one of them. Is it because they have a super comfortable seating area and a stress free play area for the kids? Nope. The inside seating is probably for the 80s or maybe 70s. The outdoor seating is picnic tables. The swings set is also a throwback to simpler times. None of this seems to matter because Hot Dog Johnny’s is THE one and only.
It’s possible that some people think that Johnny’s hot dogs are better than anyone else’s. However my guess is that it has very little to do with taste. The fact of the matter is that people can get a hot dog from a variety of different places but there’s still only one Hot Dog Johnny’s. It is a culmination of a bunch of factors. Taken as individual ingredients, they don’t really amount to much. In fact, a very loud yellow t-shirt design that has not changed in decades would probably seem like a negative to a merchandise specialist. Yet they continue to sell. Not because it fits the fashion of today. It’s because it doesn’t. The lack of change is a link between past and present generations. Following trends and responding to market research is a road to being average. There are places to go for the average restaurant experience. Hot Dog Johnny’s just isn’t that place because it is the one and only.
Each of us has that same opportunity! The ability to stand out in a way that is uniquely our own. Many people shy away from that calling. It’s easier to blend in with the crowd, be invisible among the masses. While it may save you from possible ridicule or raised eyebrows, it also protects you from being remarkable. The people, places and things that catch our attention are anything but average. Those generational juggernauts do not stand the test of time because they followed the herd but rather went against the grain. Copying and pasting is so easy these days that it may seem like a viable strategy for life. Unfortunately that course of action leads to the pool of mediocrity where everyone seems to hang out. You don’t need to have a bright yellow t-shirt to stand out but you do need to be THE ONE AND ONLY YOU!
BYBS! (Bring Your Best Self)