At the turning point in the movie “Tommy Boy,” Chris Farley’s character offers to take a dump in a box and mark it “GUARANTEED.” It is part of a sales pitch to undermine his customer’s confidence in other products that offer a guarantee. After that, he gets on a sales hot streak, saves the company, gets the girl and impales Rob Lowe’s nuts. Cinematic gold! Despite my love for the movie, my focus is really on the concept of a guarantee or actually the inverse of that, the “Nothing Guarantee.”
As a teacher especially, I see the effort to reward analysis happen constantly. From time to time, it is overtly questioned. “What do I need to get on the next test in order to bring my grade to an ‘A’?” The math isn’t that hard and the effort in extra study to achieve that feat isn’t either. However the calculating still happens in the student’s brain. “How much effort do I need to exert for the promise/guarantee of what I want?” My suggestion is that this calculation is occurring in the heads of far too many people and it’s almost dangerous.
In a world where we can measure almost anything, we have begun to do so and rely upon measurement. The problem is that many of the endeavors that are truly worth our effort and attention cannot be measured and have no guarantees. People, who start businesses, families, cultural movements and the like, often have no idea how much work is going to be necessary to make it a success. The success is also not guaranteed and that’s the point! The reason that something is worth pursuing is because it’s not a guarantee. If we knew for certain that it was going to work, then anyone could do it.
So as you are reading this, I’m asking you to embrace the idea of the “Nothing Guarantee.” The concept that you are willing to put effort into things that might not work but you are willing to give it a go. My suggestion would be that regardless of the success or perceived failure of the situation that you’ll be happier with the version of you that is created. However I need to be fully transparent that even that is not guaranteed. Farmers have to plant more than they need in order to compensate for some of those seeds not maturing. The same needs to go for you. You’re probably need to put in more effort than you think to get that result but do it! So that when you make that team, achieve that goal or become that better version of yourself, you have a story to tell more than “I knew it would work.”
Throw away that guaranteed crap in a box and scale that mountain!