Social media is definitely a strange animal in a lot of ways. While it is “free”, it costs a lot of things including, time, privacy and other things of value. It is also odd from the perspective that a person who uses the social media is both the product and the customer. If everyone stopped posting on Instagram and only looked, it would eventually become banal. Also if people only posted but did not pay attention to anyone else’s content, the lack of “likes”, shares and other social media capital would make people question the value of posting. For this moment in time, we are both product and customer in this space. It is odd to say the least but I’d like to use this realization to focus on a truth that we all need to embrace. You are the product!
For years I’ve been saying to this to students, it did not come from my own personal realization but rather a description of the social media model. We’re all “selling” ourselves in little ways every single day. The question is whether or not we realize it and embrace it. The reason that it comes up so naturally in a school setting is that students often get confused about what school is for. In many ways, it is viewed as a low security prison where they must “do their time.” Grades are the currency of school and they are “given” grades, rather than “earning” them. The information or skills that they acquire are often viewed as incidental. History class is something to get an “A” in rather than a place to become a more informed citizen. This transactional view is not particularly new but it is contrary to why these systems were originally invented. So if you’ve never considered it before, let me state it very clearly! YOU ARE THE PRODUCT!!!
School may not be the absolute best example of how this should be applied since we often spend time in classes that do not serve our personal goals. So even though I am a firm proponent of education, that student who is reading a programming book in the back of French class is not betraying this thought process. The kid, who is scrolling through his friends’ Instagram posts, might be. As both the product and the product developer, it falls to you to decide on the specifications, marketing strategy and pricing of your product. It can be odd to think of yourself in this way but it’s also easy get caught in the traps of daily existence that devalues who you are.
That value is not particularly calculated in dollars and cents, it can be in self-esteem. Often that is the currency that we are dealing with because most of our existence is inside of our own minds. So the questions that are asked on the inside about value, quality and marketshare, all matter. How can you make yourself a better product? Not particularly for sale to other people, although in the job, friend or relationship market, that may be your thought process. The first person that you need to sell on the concept of yourself is you. Is this version of yourself one that you’re happy with? Is it time to upgrade, simplify or stay the course? No one else can answer that question. Regardless, it is worth asking. Does reading that book get you closer to being the YOU that you would be proud of? Or is it just window dressing for someone else? These are all questions that only you can answer because no one has their hands on the controls as much as you do. It is possible that you’ve been selling yourself in the bargain bins of Walmart but you belong in the glass showcases at Tiffany’s. If you don’t take a moment to consider, you might not be getting your true market value. Crabs and lobsters are “bottom feeders” but even they have a market value. They’re not cheap either. So you’ve got some things to consider. Maybe this was just a bit of intellectual tail chasing with a lot of semantics to make it seem more grandiose. Or maybe this is exactly the thing that you needed to get your stock to rise. That’s for you to decide!
What will your value be when the gavel hits today?