The Museum Tour Guide

My best friend and I visited the Louvre Museum in 1998.  We didn’t go to France for the art or the culture.  We went for the World Cup.  However even as uncultured twenty-two year old Americans we understood that we needed to go see the Mona Lisa and the other things the Louvre had to offer.  We could have taken one of the guided tours but we chose to go it alone.  In our whirlwind ninety minute sprint through the museum, we actually passed by the Mona Lisa twice without noticing it.  We were definitely not museum tour guides.  The guides have a path and plan to make sure that their guests see the true highlights and skip the ancillary exhibits.

What if you were both the tour guide and the museum?  Would you haphazardly show people your worst exhibits?  Would you take them down to the basement and give them a tour of the museum’s sewage system?  Most likely not, you’d do what all good tour guides do.  You’d show your guests all of the best works.

On a daily basis you need to be deliberate about the person that you display to the world.  In no way am I suggesting that you be fake or falsify who you are.  There are some people who will need to see your sewage.  However if you lead with that exhibit, expect that people won’t be back.  If you lead with your Mona Lisa, people will most likely return to see what else you have to offer.

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